ARCH

Your brand has a say in what comes next.

Bring your commercial strategy into a world of AI-powered shopping.

  1. Customer intent
  2. Product information
  3. Purchase decision
  4. Brand systems

The same customer. A new way in.

People used to search, compare, book, purchase and complete tasks directly on business websites. Now, AI agents can do more of that work on their behalf. The customer is the same. The interaction path is changing.

  1. Customer intent

    What the person wants to do.

    • “Reorder our usual supplies before Friday”
    • “Two quiet nights near the river”
    • “A flight to Lisbon, back by Sunday”
    • “A plumber on Saturday morning”
  2. How they act

    Directly, or through an AI agent.

    • On your website
    • In your app
    • Through an AI agent
  3. What the business sees

    It depends on the path.

    • A full journey
    • An agent’s request
    • Only the transaction
    • Sometimes, very little
  4. Business outcome

    The value still reaches your business.

    • A booking
    • A purchase
    • An appointment
    • A completed service

Both paths will keep running side by side. Businesses need a way to work with both.

Understand. Improve. Operate.

Helping businesses navigate the shift to an agent-driven world. From understanding new interactions to shaping how they work.

Current focus

See what’s happening.

Gain visibility into how AI agents interact with your business.

Traditional WebAgentic WebARCHYour business

Make every channel part of your business.

Bring agent-driven activity into the way you measure, manage and grow your business.

Selected

ARCH layer

Keep the systems and strategies you already use. Extend them into the agentic world.

Its role

A connecting layer between agent-driven interactions and the systems your business already runs on.

Connected through ARCH

Observable signals come in with context. Business rules, priorities and workflows carry forward.

Conceptual model of a future operating layer. It does not describe current integrations or full product capabilities.

Is your website ready for AI agents?

Discover how accessible your website is to AI agents, what they can find, and where you can improve.

  • AI agent accessibility
  • Website content & structure
  • Publicly available information

Based on publicly verifiable website signals. Not a complete assessment of agent capabilities.

Make what’s next work for your business.

Run the Agentic Readiness Check on your website. Then talk to us about how agent-driven interactions show up across your business, and what to do about them.

Talk to us

Tell us how customers reach your business today. A person will reply.

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